Over the last fifteen years, the Entertainment Industry has changed dramatically, and has caused a tsunami wave effect across the industry. The change has knocked over what were once solid companies, and even forcing some of the Industry heavyweights to cease operation, or join forces in corporate mergers. What caused all this to happen? Technology is what happened. The Music Industry has been hit the hardest. With the advancement of the Internet in the late 90’s and early 2000’s, illegal downloading of songs, albums, and even whole Artist catalouge’s has basically wiped away the astronomical album sales of the early to mid 90’s. Add to that the advancement of recording technology, which has dropped the cost of recording an album. Gone are the days where one had to book expensive blocks of studio time to complete a project. Today for around $500 you can set up a home studio, and that has lead to a flood of projects being released, and an overcrowding of the music marketplace. There was/is a lesson in all that happened. That lesson is, just because you have the tools to record, doesn’t mean you have the tools to put the project out to the masses the way it should be done. That’s where Nu Era comes in to play. Our staff has over 30+ years of experience in the Entertainment field, both at the independent, and mainstream level. Our focus here at Nu Era is to take your project, whether it’s a musical composition, or just an idea still in your head, to the highest level possible. We are a full serviced Multimedia Consulting firm. From writing and recording to producing instrumentals, and blog placements, we do it all. Don’t have a website to advertise your upcoming release? We do that too. We can supply almost everything you need for a project, except the talent. That you have to bring to the table your self.